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Clave: RV  Ref: APE'13
Marek Milosz, Sergio Luján-Mora. Economical aspect of website memorability. Actual Problems of Economics, 142(4), p. 405-414, National Academy of Management. ISSN: 1993-6788.

The economic model for estimation of hidden costs of using websites is presented in this paper. These costs are the result of productivity loss in connection with the use of poorly, non-usability designed web pages. One of the elements of usability is memorability. This aspect is considered in detail. The experiment to determine the loss of time due to poor memorability are presented.
   



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